Minymo
Functional clothes at reasonable prices...

The two brands (Minymo and Tiny Minymo) are combined into one huge collection, Tiny Minymo, (0-2) being the babies’ collection, and Minymo the children’s range, (2-10). It is fun, smart, fashionable and functional clothing, where there is room for the wild, playful boys and the more gentle girls, a little for every taste. It is clothes for every day, and clothes for those special occasions. Girly girls and tough boys will find everything from top to toe, as they have classic styles as well as daring colours and cuts. And the quality/price ratio is unprecedented, as both lines carry an extremely reasonable price tag.

Their focus on functionality applies to both ranges. It is clothes for all activities, cleverly designed to mix and match, so single pieces can be combined into several gorgeous sets. It allows the child to express its personality through individual style. It is inspired by fashion trends, both teen and adult, but in a practical and durable way.

Their outerwear has a whole chapter for itself, colourful and practical, fresh and combinable, offering everything you need for the snow and outdoor winter activities. They are made with Thinsulate, thus suitable for temperatures down to - 20°C, yet still machine-washable, even tumble-dryable. It has many great practical details, providing freedom of movement by adjustable straps, and feet and arm openings. But they stand out mainly for their quality, as the products are regularly tested for breathability and water resistance by the Danish Technological Institute, where they score top marks, high above the minimum standards.